About Us
Unlimited is an independent, female-founded fashion brand built on creativity, confidence, and conscious design. Founded by a passionate team of women, we’re driven by the belief that style should empower—without limits.
The name “Unlimited” reflects our philosophy: fashion without boundaries, creativity without constraints, and confidence without compromise. It represents a mindset of freedom, individuality, and endless possibilities.
Our collections are designed for modern women who embrace versatility and self-expression. From timeless wardrobe essentials to bold seasonal statements, every piece is crafted to move effortlessly through all moments of life—day to night, work to weekend.
We’re committed to quality, sustainability, and thoughtful production. Partnering only with trusted manufacturers, we ensure each garment reflects our values of integrity, durability, and refined design.

Image Credit: lezli+rose
Our collections are crafted to blend hardworking staples with fashion-led seasonal updates to mix seamlessly into an existing wardrobe.
We take pride in our quality and attention detail and work with a handful of trusted manufacturers to deliver versatile pieces to transition through every aspect of the day.
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We’re proud to also be stocked in John Lewis, M&S, Next and Fenwick.